![]() Let’s say you’re a marketer at a supply chain management firm and you want to repurpose some of your educational blog content. And if you’re committed to differentiating yourself from your competitors, doing something unique is absolutely necessary. Even if you’re skeptical of its efficacy, there’s no denying that live streaming is a fundamentally unique style of content. ![]() So why go live on YouTube? Because live streaming allows you to connect with your target audience in a way that can’t be replicated with a blog post, podcast episode, or standard video. The Kansas City Chiefs use watch parties to engage their fans during the offseason.
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